Changing Faces: Sponsorship & Promotions Implementation Specialist

You were obviously born in the late 80’s (80’s kids are the coolest) meaning you experienced your childhood years in the 90’s, how was growing up like for you?

I grew up with my mom and step dad in various locations from Kempton Park, Carletonville and later Alberton where they currently reside. My sister and I lived with them along with a stepsister for a couple of years. My sister and I’s dad was always in our lives and we often went to visit him over the weekends or school holidays.

I also have a half-brother he is my biological father’s child.

So what do you now? No need to go into detail here, we're still getting there.

I am a Sponsorship and Promotions: Implementation Specialist

What did you study and are you using it at all in your current role?

Marketing, yes there are elements of marketing in my current role

Now that you’re working, are there any things you miss about being a student?

Not having to pay bills, still being my parents’ responsibility.

Time for second base - tell us about your work typical day.

The day starts off with a daily status meeting, after which I often have client and internal meetings throughout the day to update clients and internal stakeholders on the campaigns currently running on the radio stations.

Throughout the day I’ll will chase creative agencies for digital/ on air elements these will then need to be sent by myself to the radio stations after which client will need to approve all recordings, screenshots etc.

I am constantly pre-empting problems, solving problems and ensuring all campaign run to clients’ satisfaction.

Do you encounter any challenges that specifically come with being a young black woman in corporate SA?

Yes, our company in particular doesn't have many black individuals in management never mind any black women and thus many people don’t have confidence in our abilities no matter how much we prove ourselves. There is still a lot of work to be done.

Three tips for people keen to join your line of work?

You must be able to multi-task, manage various stakeholders and remain calm under pressure.

Thus I would advise anyone who wants to do what we do to find a stress reliever to keep them sane i.e.gym.

Always think before you speak.

Remember it’s not personal it’s about the bottom line.


*names and faces have been omitted purposely