Wednesday, January 28, 2015

Changing Faces: Brand Manager

Thank you for being a sport, now let’s take it back to where it all began.
I was born in KZN stayed in Umlazi till I was about 8 before moving to the suburbs. Didn't know it as a kid but we were quite poor but my parents never showed it or made us feel it. Was raised by my dad and older sister when my mom took work overseas to initially settle her debt from a business she had started. Loved my childhood. Honestly can't remember not having gotten anything I wanted. Because of the strong Christian home I was raised in I also didn't have much room to be naughty, had the fear of God in me! Haha. My dad was quite firm about always being respectful, elders are never wrong, girls shouldn't wear make-up etc so I only wore make up for the first time at 18. Even getting braids was a struggle! A key thing for my parents was: regardless of what's going on, study! 


And now you are…
I'm a brand manager in the marketing department of a multinational health care company


What did you study and are you using it at all in your current role?
Initially I signed up for a b.com heading in the CA route because that's how I got a bursary to get into the varsity and that would make it easier on my parents. After day 1 of doing vac work at KPMG I remember crying to my dad telling him how much I hated it & had made a mistake so after much debated I switched to a B.Com degree in Marketing. Did my Honours at Unisa and followed it up with a Management Advancement Program at Wits nominated by me employer. Planning on doing my MBA next year. 


How long have you been working and what do you miss about being a full time student?
Been working since 2011. To be honest I don't miss not working, I have money and freedom now. I shouldn't say this out loud but I hate studying. I just now it needs to be done and so I do it. 


What’s your typical day like?
It’s filled with project management
Entails writing briefs, managing agencies, senior stake holders and analysing numbers. Marketing is glamorous but also requires a lot of ground work hay people aren't exposed too. I can go a week without taking lunch 


Do you encounter any challenges that specifically come with being a young black woman in corporate SA?
Plenty!!! I find corporate quite racist and classicist. I am well aware that because people think I am privileged and sees well that I am treated differently to the black colleagues with African sounding accents. Never believed my parents when they told me it would happen 
I also feel as Black females we aren't raised with EQ. Instead we are raised to be humble. The white girls are more aggressive and proud to talk up their accomplishments even if they aren't theirs and are actually yours. 
I've also found I have to work harder & longer than my white female counter parts and deliver more work even though we get the same amount of credit 
Because I don't like small chat or attending after work drinks I am aware I've missed out on many opportunities to get a promotion. Honestly wish someone would have just told me. Would have made appearances sooner. 
Lastly: I wish I had been myself from the time I started working. I was quite timid the first 16 months at least because unfortunately I encountered black on blacks manager syndrome. Never a support environment nje. I had to fight back 


Lastly, can you give those keen to join your line of work three “how-to” tips?
Study 1 extra course, ALWAYS. Marketing is seen to be the go-to course so you need to differentiate yourself and very quickly. 
Don't treat marketing as a one channel job. Immerse yourself in other knowledge such as supply chain & operations. It will make you (more) well-rounded 

Forget everything you learned in school and be adaptable 


*names and faces have been purposely omitted 

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