Brand You

"Independent queen working for her throne" ~ Neyo


If you were a brand, what would your payoff line be?
To be the best you need to know what you stand for, what you represent, what you're willing to sacrifice and what you will not compromise on. Take me for instance; I would sacrifice my job to settle down with Will Smith. We could have a reality show and call it something original like "The Desperate Housewife of Will Smith". What? He's already married? Hmmm...ok. Plan B...



In second year I was introduced to a term widely used in Marketing: positioning. This, simply put, is how a certain brand is perceived in the minds of consumers relative to other brands. In a career context, it would be how you are perceived by a prospect employer relative to the other candidates? Unfortunately, you will never be the only one gunning for that position so it is imperative that you learn how to differentiate yourself from competition.

One question I was often asked in interviews last year was, "Why you?"
My answer started becoming a mantra I recited at all interviews. A mantra with a 99% success rate. While I would love to share it with you, it will have to stay between my interviewer and me for now. In the meantime, maybe you could come up with your own...